THE PD STANDARD
The case for ethical conduct within the online co-registration field is
essential for Permission Data and our industry at large. It only takes
a few bad apples to spoil the basket and we are acutely aware of the perils
that some dubious outfits pose to our field. Therefore, Permission Data
declares and maintains a professional code of conduct that is above and
beyond what is currently considered the business standard.
Here are the basics we adhere to:
1) As a co-registration company, we have a duty to provide
our advertisers with the highest quality leads available.
2) We have a duty to do co-registration with integrity;
leads generated must be client applicable.
3) We will only run advertiser co-registration offers
on an “Opt-In” basis.
4) We will not run “Opt-Outs”.
5) We will not force consumers to opt-in to any advertiser
offers.
6) All leads will be verified and formatted prior to
client transfer.
7) Customers will be provided with the leads agreed upon.
We will not mix leads, or offer stale or non-effective leads at any time.
8) It is our responsibility to safeguard consumer information
and deliver it to clients intact and unmolested.
9) As a reputable co-registration company, what we offer
is what we provide. We must specifically spell out what we’re giving
consumers in exchange for the privilege of being able to offer their information
to our clients.
10) We will not lie. We will tell consumers exactly what
they need to do, to obtain the offers that they receive for providing
us with their information.
11) Our consumers can option out at any time.
12) We will offer clients, customers, and consumers multiple ways of contacting
us, allowing issues and questions to be resolved and answered as they
come up.
13) We will continue to provide the highest quality product to our clients
and customers, for we know that our clients are the reason we are in business.
Permission Data believes these guidelines to be ethically correct and
makes no exceptions in adhering to them.
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