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    TruFilter™

    Permission Data makes a principled stand on product integrity. Our delivered leads are not only 100 % opted-in, but also fully validated and ready for contact. Before delivery all leads are run through our TruFilter™ technology – a system designed and perfected by Permission Data’s in-house tech department.

    If any part of a lead does not pass TruFilter’s™ muster, the whole lead is promptly discarded.

    Our customers are left with a validated and consistent product whose quality can be relied upon.

    TruFilter™ cleanses leads to meet these standards:
    • US Postal Service address verification
    • Area Code and prefix phone verification
    • Email address syntax and domain verification
    • Profanity filtering
    • Criteria filtering

    TruFilter™ also provides:

    • Lead aggregation and source coding
    • Customizable file formatting and delivery integration

    Permission Data takes special care to preserve customer satisfaction. It is not enough that a lead has opted-in to our network; that lead must also be validated. We deem inconsistent leads worthless and TruFilter™ eliminates them at every step.

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