Case Study

ARCAMAX PUBLISHING

We find that there are fewer options to acquire quality subscribers that meet both our metrics as well as those of the traffic source.

Challenge

ArcaMax is a publisher of over 50 different interest-focused consumer newsletters.  Their newsletters titles cover topics ranging from Finance, Heath, Sports, News and more.  Because they double opt-in their subscribers, they find that there are fewer options to acquire quality subscribers that meet both their metrics, as well as those of the traffic source.  The ideal partner is one that can provide content readers in a given genre that match well with the genre of the newsletter(s) they want to promote.

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The Solution

March2004

Permission Data has been leveraging its AdQuire Select solution to find engaged people who are truly interested in not only signing up for ArcaMax’s newsletters, but becoming long-time consumers of their high quality content.  In order to ensure stickiness of the readers, ArcaMax institutes a double opt-in requirement for all new subscribers so they only continue to email to relevant users.

Results

ArcaMax has worked with Permission Data off and on for years on various campaigns.  Currently, they are generating subscribers for three popular content newsletters, Horoscopes, Entertainment and Health & Fitness.  The three campaigns have consistently generated sizable counts of readers with above average tenure and open/click rates.

 

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Over the years, we’ve had the opportunity to work with many lead generation companies.  Permission Data stands out with the best of them.  We’ve done business with them for more than a decade now.  Their traffic is first-rate — the subscribers we generate from their campaigns are consistently among our top-performers.  As well, they are a terrific group of people and conduct their business with the highest integrity.  I am pleased to recommend Permission Data.

Scott Wolf

President & CEO

ArcaMax Publishing

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