Case Study

LARGE CHILDREN’S RETAILER

Challenge

The portal for one of the largest online children’s retailers serves as the online, mobile and social gateway to everything this advertiser has to offer, including the number one ranked family, kids and parenting web destination.  Their website is geared toward new and expectant mothers. They were seeking to increase the number of new and expectant mothers subscribed to their newslette

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The Solution

Permission Data deployed their AdQuire Select solution to meet the retailer’s acquisition marketing goals in two separate flights. Permission Data targeted new and expectant mothers, generating signups from those target groups. In both flights, all consumer data collected was verified using Permission Data’s TruFilter proprietary data validation before the auto-responder welcome email was deployed.

Results

The two campaigns generated over 210,000 sign-ups to their expectant mom’s newsletter. Welcome email open rates were over 20%.

We used acquisition in the past but didn’t see the engagement rates we experienced with Permission Data. Their opt-in registrations collected delivered the same open rates as organic efforts. Permission Data has quick turn-around. They are easy to work with. I’ve recommended Permission Data to our other teams here. Our sales team recommends them too.

CRM Manager

Retailer of Children’s Clothes and Toys