Case Study

ONE OF THE NATION’S LARGEST SUGAR PRODUCERS

Challenge

One of the nation’s largest sugar producers was looking for a solution to drive high quality sign-ups and grow its email subscriber base in a relatively short timeframe. New to co-registration, they were hesitant to test a new channel.  Further, due to the geographical nature of their brands, this Consumer Packaged Goods Company needed to run a geo-targeted campaign that would serve different product brands based on the consumer’s zip code.

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The Solution

62,000 HIGH QUALITY OPT-INS

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Permission Data quickly put together a series of geo-targeted programs utilizing AdQuire Select to achieve their acquisition goals.  To ensure a seamless consumer onboarding process, Permission Data delivered brand-specific welcome emails to all opt-in consumers upon signup. The program leveraged self-reported PII data as well as IP geo-lookup to target consumers with relevant brands.

Results

Permission Data was able to deliver over 62,000 high quality opt-ins (over two campaigns) while keeping open-rates and engagement high through the value added Auto-Responder component.

 

Over two campaigns

High open rates and engagement

Permission Data makes it easy to acquire leads cost-effectively. The AdQuire Acquisition Marketing Platform delivers as promised, and the leads that we generate show strong open rates. We would definitely recommend their platform.

Social & Digital Media Specialist

Large Consumer Packaged Goods Company